WEARHAUS INC.

PRODUCT MARKETING MANAGER // SEPTEMBER 2014 - PRESENT

Kickstarter Campaign

Wearhaus launched their Kickstarter campaign for the Arc on November 11th, 2014. The team had roughly three months to prepare. The campaign ended on December 13th, raising $250K in pledges (over 1500 headphones sold). 

Kickstarter Campaign Videos

The campaign video was produced by 8:45a. The marketing team oversaw the process of the video, from the storyboard to the final edit. I even made a cameo on the video. ;D

Kickstarter Graphics

My primary role for the crowdfunding campaign was to designing the campaign's homepage. From the layout to fun little GIFs, I made sure that the main page was informative and up to date. 

 

Video Content Production

With prior experience with video editing, I've become the in-house videographer/editor for the Wearhaus team. Here are examples of the video content I've produced and edited. 

SXSW ARTIST INTERVIEWS

During our first appearance at SXSW, we add the privilege to interview new and upcoming music acts like X Ambassadors and New Fund Beat. 

The interviews were filmed at 10' x 10' tradeshow booth and live performances were captured at a SXSW showcase event. These videos were quickly edited for next day social media post. Interviews conducted by Dana Krangel.

VALENTINE'S DAY VIDEO PROMO

After posting a listing on Craigslist, our marketing team found 3 couples at different stages of their relationships. We invited them at our office and conducted an interview to found out more about their story. 

Videography by Ken Lauguico. Interviews conducted by Dana Krangel. 

6 PACK FITNESS

CREATIVE PROJECT MANAGER // JANUARY 2013 - SEPTMEBER 2014  

MARKETING COORDINATOR //  MAY 2012 - JANUARY 2013  

MARKETING INTERN // DECEMBER 2011 - MAY 2012

EVENTS 

Olympia 2014

Las Vegas, NV

Role: Booth Design, Merchandising, Tradeshow Logistic, Media Coordination

Arnold 2013

Columbus, OH

Role: Booth Design, Merchandising, Tradeshow Logistic, Media Coordination

MEDIA

2014 6PF Photoshoot

Las Vegas, NV 

Role: Logistic Coordinator

 

2014 6PF Brand Video

Columbus, OH

Role: Logistic Coordinator